New York CNN —The ‘Barbie’ movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release.
“That’s a significant increase,” said Jaime Katz, an analyst with Morningstar who covers Barbie toy maker, Mattel.
Demand for Barbie products from the movie’s record-making success isn’t surprising.
Although the Circana data didn’t breakout sales data for Barbie dolls, Katz said Barbie doll sales were growing well even before the movie release.
“This could pose a problem in 2024, when Mattel is lapping elevated movie-related Barbie sales,” she said.
Persons:
Barbie, ”, Jaime Katz, Morningstar, Greta Gerwig, Mario, Ken, Ynon Kreiz, Katz
Organizations:
New, New York CNN, Mattel, “, Warner Bros . Discovery
Locations:
New York